The Challenge:
Create a local integrated marketing campaign for Boxed, an online wholesaler known as "Costco for Millennials." From a given list of local markets, my team and I were tasked to use digital, non-digital, word of mouth, and guerilla marketing tactics to acquire new customers for Boxed.
​
Target Audience:
Affluent moms living in suburban areas.
Key Insights:
-
Lifestyle insight: Moms are understandably busy, so they look to quality family time for peace of mind.
-
Shopping insight: Moms usually buy in bulk to prepare for events/activities and cater to family needs.
​​
Strategy:
Position Boxed as an inspiration hub for proactive planning and shopping to encourage moms to buy in bulk more often. Boxed provides them peace of mind to focus on the things that matter most: their family.
​
Results:
Our integrated campaign is projected to gain over 23.9M impressions, earn Boxed $965K in revenue, and achieve a 3:86:1 ROAS. Our work is compiled in a 31-page proposal, showcased below.
​
My Role:
Lead Researcher & Planner: I led the competition team to unearth industry and consumer insights through secondary research. Additionally, I helped develop qualitative research guides, survey questionnaire, and helped conduct primary research to uncover important insights that informed the creative brief.
​
​
​
interview research guide
Marketing Analyst. Brand Strategist
--- internships ---
--- case competitions ---
--- data analysis ---
Rens Sneakers
Market research
Data analysis
Product positioning strategy
WORLDWIDE
Devise a strategy for a CPG company grow its business sales by 10%
Devise a strategy for a CPG company grow its business sales by 10%
Market research
Data analysis
Product positioning
Rens Sneakers
How can Rens Sneakers cut through the competitive clutter of the sustainable sneaker market to increase sales?
WORLDWIDE